Schedule Your Media Posts And Manage Your Time Well

By, The Curator

In an ideal world as many aspects of your brand as possible would be automated and you would be managing your time well. This makes a lot of unnecessary busy work go away and frees up your availability to work on other priorities. One process that is fairly easy to automate is your social media posting. Doing so may not seem like it will save you a lot of time, but what you don’t realize is that every minute you spend trying to find or create a picture or message to post adds up. Even just the action of pausing whatever you are doing so that you can make a post can be harmful too. Trust me I used to break my focus all the time just to post something, then when I was finished I wouldn’t be as efficient at whatever I was originally doing.

There are plenty of apps or programs that you can use to automate your social media posting. Many of them are paid or offer paid options, but one I recommend is called Buffer. I haven’t started to use this for my Instagram posts yet, but I am currently beginning to set that feature up. I have been using it to schedule the majority of The Curator Blog’s tweets over the past couple of months. So far I haven’t spent too much time developing The Curator’s Twitter page mainly because I have not had the time. Using Buffer to schedule my tweets allows me to maintain a presence for relationships that I have started to build with brands and community figures on Twitter while also not using up my time since I’m not the one doing the actual posting.

The free version of Buffer allows you to schedule up to ten posts at a time. Unless I decide to make any changes, I normally schedule two tweets per day which means I have to refill Buffer every five days. Thankfully that is not a complicated or time consuming process. I would rather spend ten minutes every five days to schedule ten tweets than spend two to five minutes every day for five days to do the same thing. That’s fifteen minutes saved more or less.

Effectively managing your time is very important as well because if you don’t, then scheduling your posts to save time is kind of pointless and contradictory. Personally I’m pretty busy. I normally wake up around 9 AM, workout until around 11AM , get ready for the day, have lunch, and then I’m working until anywhere between 9PM and 2AM. That means I have little to no time to waste which has helped me to pick up good time management skills. Once I got a solid routine and schedule down, I started to look for ways to streamline my everyday processes and make everything run more efficiently. Scheduling my social media posts, delegating content curation work, and outsourcing analytical work has helped significantly free up time for me to develop brand relations, conduct interviews, and bring The Curator to a point where it is about ready to launch. I set up the foundation for all present and future operations of The Curator Blog in three and a half months through self discipline and time management. Doing things like scheduling social media posts played a big part in saving time. I highly recommend doing the same when you start your brand because it will definitely help you grow quicker.